Last Updated: Dec, 2025

PawketPlace Pte. Ltd. (“PawketPlace”, “we”, “us”, or “our”) is committed to protecting your personal data in accordance with the Personal Data Protection Act 2012 of Singapore (“PDPA”).

This Privacy Policy explains:

1. What data we collect
2. How we use it
3. Who we share it with
4. Your rights under PDPA
5. How we protect and retain your data

By using our website, mobile application, or services (“Platform”), you agree to the practices described in this Policy.

1. Personal Data We Collect

We collect personal data about you and your pet(s) to provide and improve our services.

1.1 Data you provide directly

• Name
• Email address
• Phone number
• Account details
• Subscription information
• Payment method (collected by our payment processors; we do NOT store card numbers)
• Pet information (name, species, breed, age, weight, personality, health notes)
• Behaviour diary entries
• Photos, documents, or files you upload
• Appointment or service booking details
• Messages sent to us (e.g., support inquiries)

1.2 Automatically collected (via mobile app & website)

• Device information (device ID, OS version, model)
• App usage data
• IP address
• Browser type
• Cookies and similar tracking technologies
• In-app interaction events (buttons clicked, screens viewed)
• Crash logs and performance diagnostics
• Push notification token
• Language and region settings

1.3 Data collected through permissions

Depending on how you use the app, we may request access to:

• Camera (for uploading pet photos, documents, receipts)
• Photo library
• Files storage
• Push notifications (health reminders, task alerts, behavioural diary prompts)
• Location (optional; e.g., nearby service providers)

You may disable permissions at any time through your device settings, but some features may not function.

1.4 Third-party data sources

We may receive data from:

• Payment processors (payment confirmation, subscription status)
• Analytics providers
• App store platforms (purchase history, anonymised statistics)
• Service providers (e.g., groomers, trainers, vet clinics) if you book through PawketPlace

2. How We Use Your Data (Purpose Limitation under PDPA)

We use data in accordance with PDPA’s purpose limitation, meaning we only use data for reasonable and necessary purposes. We use personal data to:

• Create and manage your PawketPlace account
• Provide personalised pet-care tools, reminders, and insights
• Power the behavioural diary, risk triage, and AI-generated recommendations
• Deliver subscription services and track billing cycles
• Send health reminders, alerts, and appointment notifications
• Provide customer support
• Improve app performance, safety, and user experience
• Conduct analytics and product development
• Offer promotions, discounts, and relevant product updates
• Comply with legal obligations

We will not sell or rent your personal data to third parties.

3. How We Use Pet Data & Behavioural Insights

PawketPlace uses pet information, behavioural diaries, and care logs to:

• Generate personalised care tasks
• Detect behavioural patterns
• Provide early-risk insights
• Recommend daily/weekly/monthly care routines
• Improve the underlying AI models

All insights are informational only and are not medical diagnosis.

4. Disclosure of Personal Data

We may share data with trusted third parties only when necessary:

1. Payment processors (Stripe, Apple, Google)
2. Cloud hosting & storage providers
3. Analytics tools (e.g., Firebase, crash reporting)
4. Service providers you book through the app
5. Email and notification providers
6. Regulatory authorities, when required by law

All partners are contractually obligated to comply with PDPA or equivalent data-protection standards.

We do NOT sell personal data.
We do NOT share data with advertisers for profiling.

5. Cross-Border Data Transfer

We may store or process data outside of Singapore (e.g., AWS, Google Cloud, Firebase). When doing so, we ensure that:

• The receiving country has comparable data protection laws, OR
• We impose legally enforceable obligations (PDPA Section 26)

You consent to such transfers by using the Platform.

6. Data Retention

Standard retention period: 12–24 months after account termination. This aligns with pet-care industry norms and AAHA/AVMA digital guidance. We retain personal data only as long as necessary to:

• Provide Services
• Maintain account continuity
• Perform troubleshooting
• Resolve disputes
• Comply with legal obligations

After the retention period, your data will be securely deleted or anonymised. You may request earlier deletion unless retention is legally required.

7. Data Security

We implement administrative, technical, and physical safeguards to protect your data, including:

• Encryption in transit and at rest
• Access controls and authentication
• Secure cloud storage
• Regular security audits
• Monitoring for unusual activity

No system is completely secure, but we take reasonable measures to minimise risks.

8. Your Rights Under PDPA

You have the right to:

8.1 Access

Request a copy of your personal data.

8.2 Correction

Request corrections to errors or omissions.

8.3 Withdrawal of Consent

Withdraw your consent to data collection or processing at any time. This may affect your ability to use certain features.

8.4 Data Portability (if implemented)

Request your data in a portable format.

8.5 Request for Deletion

Request early deletion of data before the retention period ends. We will respond within a reasonable timeframe.

9. Cookies & Tracking Technologies

We use cookies and similar technologies to:

• Keep you logged in
• Understand app and website usage
• Personalise content
• Improve performance

You may disable cookies, but some features may not work.

10. Children’s Data

PawketPlace is not intended for individuals under 18 without parental consent. We do not knowingly collect data from minors without proper authorisation. If such data is discovered, we will delete it.

11. Behavioural-Triage & Health Disclaimer

The behavioural diary, AI suggestions, and risk alerts are informational only and are NOT substitutes for veterinary advice. Users should consult licensed veterinarians or certified animal behaviourists for diagnosis, emergencies, or treatment.

PawketPlace is not liable for decisions made without such consultation.

12. Third-Party Links

Our Platform may link to external sites. We are not responsible for their privacy practices.

13. Changes to This Privacy Policy

We may update this Policy from time to time. Material changes will be notified via email, in-app notice, or website updates. Continued use after changes indicates acceptance.

14. Contact Our Data Protection Officer (DPO)

For PDPA requests, inquiries, or complaints, contact:

Data Protection Officer (DPO)
PawketPlace Pte. Ltd.
Email: ops@pawketplace.com
Singapore